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Salesforce Introduces New Marketing Cloud Features

Salesforce Introduces New Marketing Cloud Features
August 6, 2020 Linta Matthew

Salesforce Introduces New Marketing Cloud Features

Salesforce has come up with a lot of new updates to its Marketing cloud product which can support marketing teams now working remotely. It is not easy for marketing teams to work remotely and Salesforce has unleashed some key updates that will make it easier.  The new updates include Einstein-powered AI features in Interaction Studio and a new Datorama integration with Tableau.

It also includes 4 new features in the enterprise edition of Pardot,

Salesforce’s Interaction Studio allows options to record experiences and for promotions, discounts and offers across a brand’s several channels. The new updates support Einstein and technology that are included from Salesforce’s acquisition of Evergage. These include personalization recipes, personalization decision, and A/B/n testing.

The latest updates also include AI-powered B2B marketing analytics, Einstein-powered marketing attribution analysis, new Pardot business units, and developer sandboxes.

The new Datorama integration with Tableau has the ability to connect marketing and enterprise data for improved analytics.

According to Adam Blitzer, EVP & GM of Digital at Salesforce, “Regardless of industry, these are unprecedented times for marketers. Everyone now faces a digital imperative, transforming to digital-first customer engagement. Salesforce is focused on helping companies engage with their customers using humanized, empathetic digital marketing, all while working from anywhere.”

 

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